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Enhancing Financial Management with AI


Virgin Money, a prominent UK financial services provider, embarked on an ambitious project to make money management easier and more efficient for its customers through the power of Artificial Intelligence (AI). This case study explores the challenges, strategies, and outcomes of this innovative endeavor.


Virgin Money


UX and UI

The Challenge

Virgin Money aimed to develop a new banking application that incorporated AI to offer innovative features and an enhanced user experience. The goal was to simplify financial management for its diverse customer base.

Faced with a tight deadline, Virgin Money's in-house development team collaborated with Makerz, a digital agency known for its creative prowess. Makerz led the creative team with a goal that went beyond just meeting the deadline. They aimed to elevate the creative vision, push the app's features further, enhance its appearance, and significantly improve the user experience.

Expert Support from Makerz

Understanding the shift of financial services to online platforms, Makerz utilized its extensive experience in User Experience (UX) design. Collaborating closely with key stakeholders, the team meticulously explored and mapped over 40 user journeys. This comprehensive approach was instrumental in creating an application that was not only visually appealing but also highly intuitive and user-friendly.

Exploring User Experience

At the heart of the new app was the integration of machine learning, a subset of AI revolutionizing various sectors, including finance. This technology enabled Virgin Money's customers to manage their finances more effectively. The app featured an easy-to-read user interface (UI), ensuring that users had clear insights into their financial status.

AI - Powered Solutions

The collaboration between Virgin Money and Makerz demonstrates the transformative potential of AI in the financial sector. By focusing on user experience and leveraging the latest in AI technology, Virgin Money was able to offer a solution that not only met but exceeded customer expectations in managing their finances. This case study serves as a testament to the power of innovative technology and strategic partnerships in creating cutting-edge financial solutions.

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